This was such an amazing opportunity granted to me by Davis "Hitch" Edwards, one of the main content leads at OpTic.

This event is hosted yearly to generate donations for the Movember.com charity, in support of Men's mental health awareness. This event garnered over $119,000 in donations total.

I got to design the overall creative direction for the event, as well as the merchandise sold there. Below are some example of marketing assets and the merch made by myself for the event.