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major iv '22

major iv '22

Major turning point in my career.

Major turning point in my career.

CLIENT

OpTic

PROJECT DURATION

NOVEMBER 22

INSIGHT

I think management just got tired of me posting graphics they could use, so they eventually just asked me to direct the campaign for my first event, Major IV 2022.


I really tried to combine the graffiti background of the brand, with the grunge aesthetics of New York City, where the event was being held.


This was probably my most stressful project simply because I was not used to that type of environment. The "get up and go" speed of Esports hit me really hard.

I think management just got tired of me posting graphics they could use, so they eventually just asked me to direct the campaign for my first event, Major IV 2022.


I really tried to combine the graffiti background of the brand, with the grunge aesthetics of New York City, where the event was being held.


This was probably my most stressful project simply because I was not used to that type of environment.

The "get up and go" speed of Esports hit me really hard.

NY state of mind.

NY state of mind.