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black friday '22

black friday '22

One of the most fun projects I got to work on.

Inspired by Tactical Ops and night vision.

CLIENT

OpTic

PROJECT DURATION

NOVEMBER 22

INSIGHT

This was my first huge project with OpTic and it was full of challenges. From failed samples and repeatedly being told no, something great came about.


This was also a great opportunity to work behind the scenes with photographer,

Elie Kimbembe, it was insightful to see a little into his process during the shoot.


This was also my first chance to work with Reflective 3M materials, which worked great.


Below are marketing materials and assets developed by myself.

Sir! A jelly donut. Sir!

Sir! A jelly donut. Sir!